There are going to be people that like to play our games a lot.”ĭale used the example of the player who spent $2,600 in one day as an example of not jumping to conclusions in assuming a person had a problem. “We have a fair number of people in their 60s, 70s and 80s playing Candy Crush,” he said. “Excessive time, it is very difficult to know what excessive is,” he said. Defending the numbers, Dale pointed out that the many players were from demographics that had “plenty of time on their hands”, including older people and those convalescing. He said the average player – the core market is women aged 35 and over – plays for 38 minutes a day. When we speak with to them they say they are happy with what they are doing.”ĭale told the committee that of the 270 million players, 3.4% (9.2 million) play for three or more hours a day, while 0.16% (432,000) play for six or more. “It is a very, very small number who spend or play at high levels. “Among 270 million players we have between two and three contacts a month from people concerned about having spent too much money or time on the game,” he said. However, he told MPs he did not believe that there was an addiction problem among Candy Crush Saga players.
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